Petavue, review every contact that closed-won in the last 180 days and identify their ideal engagement path:
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Timeline Assembly: List all marketing and sales touchpoints in chronological order for each contact.
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Path Clustering: Group sequences where each step occurs within 14 days of the previous one.
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Top 3 Journeys: Rank the three most effective paths by:
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Conversion rate to Closed-Won
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Total influenced revenue
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Percentage of Closed-Won deals covered
- Path Details: For each top journey, report:
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Ordered touchpoints (Channel → Detail)
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Median journey duration (days)
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Conversion rate
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Influenced revenue
Based on the top 3 high-conversion Closed Won sequences identified (e.g., “LinkedIn Ad → Form Fill → SDR Call → Demo”), recommend next actions to:
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Drive more prospects into these golden paths
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Trigger follow-ups to replicate downstream steps using Clay, HubSpot, Salesforce, or Outreach for cohort building and trigger conditions
What This Prompt Does
This prompt identifies the most consistent and high-converting customer journey sequences that lead to Closed Won outcomes. It reconstructs full engagement histories for each Closed Won contact, normalizes touchpoints, and groups similar GTM sequences into repeatable patterns. The output includes the top three golden paths, ranked by conversion rate and frequency, along with average time to close and engagement breakdowns. These insights help GTM teams focus on what actually drives conversion across inbound, outbound, or blended journeys.
Strategic Impact
Golden path analysis turns journey data into a playbook for scalable pipeline generation. It helps teams prioritize the sequences that consistently convert and align around what works at each stage. Business outcomes:
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Increases Closed Won rates by focusing on proven engagement paths
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Shortens sales cycles by replicating efficient multi-step sequences
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Aligns marketing and sales on shared GTM motions that drive outcomes
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Enables campaign design based on high-performing journey patterns